Meat and Livestock Australia (MLA) in the summer of 2012 -13 launched a campaign to ditch Shrimp – (Prawn) and get back to the true Aussie tradition of “throwing another STEAK on the barbie”…
As part of the campaign the MLA staged a media stunt to not only protest against Ballina’s world famous ‘Big Prawn’ but also get rid of it all together and then replace it rightly with the ‘Big Steak’…
The MLA gave me the job as official photographer to document this historic event … (click on images to enlarge)